BEVERLY HILLS, Calif., Feb. 14, 2017 (GLOBE NEWSWIRE) -- Barfresh Food Group, Inc. (OTCQB:BRFH), a developer, manufacturer, and distributor of frozen, ready-to-blend beverages, announced the opening of a Barfresh branded kiosk within the Pepsi Center in Denver, Colorado which is home to the Denver Nuggets NBA franchise and the Colorado Avalanche NHL franchise. The concept was the culmination of efforts between the Barfresh sales team, its exclusive sales partnership with PepsiCo North America Beverages, and Aramark who is the foodservice operator within the arena. The kiosk is owned by PepsiCo, but operated by Aramark and is offering five of Barfresh’s smoothie flavors with and without alcohol that will be sold during the arena’s more than 200 events annually.
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A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/e37aa2fa-6cfb-4071-8f6f-173bf862d917
“This is a perfect example of how our sales team is working with our partners to drive awareness of our product and get it into consumers' hands. Both PepsiCo and Aramark saw the opportunity to address a demographic that is focused on healthier beverage alternatives that have traditionally been difficult to target with prevailing food and beverage options at arenas. The Barfresh kiosk is the only one of its kind within the arena and is featured prominently on the main concourse, which speaks to our differentiated offering. We look forward to replicating this success in other arenas and high traffic venues while continuing our progression with several large national accounts in 2017,” commented Riccardo Delle Coste, Barfresh’s Chief Executive Officer.
About Barfresh Food Group
Barfresh Food Group, Inc. (OTCQB:BRFH) is a developer, manufacturer and distributor of ready-to-blend beverages, including smoothies, shakes and frappes, primarily for restaurant chains and the foodservice industry. The company's proprietary, patented system uses portion-controlled pre-packaged beverage ingredients that deliver freshly made frozen beverages that are quick, cost efficient, better for you and without waste. PepsiCo North America Beverages, a division of PepsiCo, Inc., is the exclusive sales representative in North America within the food service channel for Barfresh's full line of beverages. Barfresh has an exclusive distribution partnership with the leading food distributor in North America. For more information, please visit www.barfresh.com.
Forward Looking Statements
Except for historical information herein, matters set forth in this press release are forward-looking within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995, including statements about the Company's commercial progress and future financial performance. These forward-looking statements are identified by the use of words such as "grow", "expand", "anticipate", "intend", "estimate", "believe", "expect", "plan", "should", "hypothetical", "potential", "forecast" and "project", among others. All statements, other than statements of historical fact, included in the press release that address activities, events or developments that the Company believes or anticipates will or may occur in the future are forward-looking statements. These statements are based on certain assumptions made based on experience, expected future developments and other factors the Company believes are appropriate under the circumstances. Such statements are subject to a number of assumptions, risks and uncertainties, many of which are beyond the control of the Company and may not materialize. Investors are cautioned that any such statements are not guarantees of future performance. The contents of this release should be considered in conjunction with the warnings, risk factors and cautionary statements contained in the Company's recent filings with the Securities and Exchange Commission, including its Annual Report on Form 10K and Quarterly Report on Form 10Q. Furthermore, the Company does not intend, and is not obligated, to update publicly any forward-looking statements, except as required by law.
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Contact John Mills ICR 646-277-1254 John.Mills@icrinc.com Jeff Sonnek ICR 646-277-1263 Jeff.Sonnek@icrinc.com