DENVER, CO / ACCESSWIRE / October 10, 2018 / NEW AGE BEVERAGES CORPORATION (NASDAQ: NBEV), the Colorado-based organic, natural and healthy functional beverage company, intending to become the world's leading healthy beverage company, today announced the debut of its portfolio of CBD-Infused beverages from its Health Sciences Division.
- New Age debuted its portfolio of CBD-infused relaxation tea's, CBD-infused sparkling waters, and CBD-infused shots, each with 25mg of full-spectrum CBD.
- Planned launch with major retailers and distributors nationally as soon as the Farm Bill is enacted, utilizing New Age's existing national distribution footprint and penetration in 40 of the top 50 retailers in North America.
- CBD portfolio, other New Age brands, and store brand/private label offerings expected to round out New Age's portfolio and position the company as the authority in the emerging and high-growth healthy beverage category.
New Age Health Sciences, a wholly-owned subsidiary of New Age Beverages Corporation that houses all of New Age's patents, cooperative research studies, and human trial information, debuted its portfolio of CBD-infused beverages in offsite meetings during the North American Convenience Store Show (NACS) held in Las Vegas on October 7th-10th, and held one-on-one meetings with major retailers and distribution partners on October 8th-10th.
Some of the country's largest distributors and retailers also attended New Age's CBD launch event where they tasted the company's range of CBD-infused sparkling waters and CBD-infused relaxation teas, and received brand and product overviews, pricing, and pre-order information.
Michael Cunningham, senior vice president of sales for New Age commented, "The demand and interest for these products is unlike I have ever seen in my career. Customers loved the taste of New Age's CBD-infused products and many of them committed to bring in the products for sale.
"We invested the time and resources to get the taste and efficacy perfect on these CBD products. Retailer and distributor partner enthusiasm confirms that we got it right. Everyone knows about the full suite of New Age brands and their potential relevance in the CBD space. We intend to provide a full portfolio of offerings in this emerging growth segment, and expect the range of choices for retailers, distributors and consumers best position New Age to be the leader and authority in the sector."
Dr. Gerry Haase, Chief Medical Officer for the New Age Health Sciences Division, was in attendance and provided a position paper and references on CBD, and was available for Q&A with retailers on the science and technology behind New Age's approach. Haase commented, "We are taking a very fact-based, scientifically and medically grounded, and responsible approach to our efforts with CBD. We believe our full spectrum CBD-infused beverages provide the most benefit for consumers, but it is clear from the questions from prospective partners that there is a significant amount of education needed on the types of CBD there are, the benefits, and how and what to communicate."
As part of its approach to the category, New Age is also initiating the creation of the 1st CBD industry association for consumer goods (CBD-CPG). New Age is inviting others to participate who share a common interest in defining industry standards for quality, dosage accuracy, and effectiveness, and who are open to a collaborative approach with regulatory bodies.
About New Age Health Sciences
New Age Health Sciences is dedicated to making a difference for consumers with healthier alternatives, leveraging its clinical expertise and extensive intellectual property to create a portfolio of science-backed, research-driven products that address relevant health issues for consumers globally. New Age's Health Sciences intellectual property, funded and developed in conjunction with the US Department of Defense, encompasses 11 major patents and patents pending, and cooperative research studies and human trials performed with some of the most prestigious and respected institutions in the world. The portfolio and scientific data underpinning the portfolio allows for verifiable claims and provides the catalyst for evolution of the beverage industry with truly functional healthy beverages.
New Age Health Sciences Division encompasses products addressing major consumer opportunities including:
- Hydration and Surgical Recovery
- Neurological Protection and Improvement
- Cardiovascular Health
- Radiation Protection
- Diabetes Treatment
- Hearing Health
- Digestive Health
About New Age Beverages Corporation (NASDAQ: NBEV)
New Age Beverages Corporation is a Colorado-based healthy functional beverage company that was created in 2016 and 2017 with the combination of Búcha Live Kombucha®, XingTea®, Coco-Libre®, and Marley®, to create a one-stop-shop solution for retailers and distributors providing healthier beverages in the disruptive growth segments of the $1 trillion-dollar non-alcoholic beverage industry. In that period, New Age has become the 54th largest beverage company, one of the largest healthy beverage companies, and the fastest growing in the world over the past two years. New Age competes Ready to Drink (RTD) Tea, RTD Coffee, Kombucha, Energy Drinks, Relaxation Drinks, Coconut Waters, Functional Waters, and Rehydration Beverages with the brands Búcha Live Kombucha, Xing, Marley, Coco-Libre, Aspen Pure, and 'nhanced. The Company's brands are sold across all 50 states within the US and in more than 15 countries internationally across all channels via direct and store door distribution systems.
New Age has exclusively partnered with the world's 5th largest water charity, WATERisLIFE, to end the world water crisis with the most innovative technologies available. Donate at WATERisLIFE.com to help us #EnditToday.
Safe Harbor Disclosure
This press release contains forward-looking statements that are made pursuant to the safe harbor provisions within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements are any statement reflecting management's current expectations regarding future results of operations, economic performance, financial condition and achievements of the Company including statements regarding New Age Beverage's expectation to see continued growth. The forward-looking statements are based on the assumption that operating performance and results will continue in line with historical results. Management believes these assumptions to be reasonable but there is no assurance that they will prove to be accurate. Forward-looking statements, specifically those concerning future performance are subject to certain risks and uncertainties, and actual results may differ materially. New Age Beverages competes in a rapidly growing and transforming industry, and other factors disclosed in the Company's filings with the Securities and Exchange Commission might affect the Company's operations. Unless required by applicable law, NBEV undertakes no obligation to update or revise any forward-looking statements.
For investor inquiries about New Age Beverages Corporation please contact:
Cody Slach, Liolios Group, Inc.
Investor Relations Counsel
New Age Beverages Corporation
Chuck Ence, Vice President Finance
SOURCE: New Age Beverages Corporation
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