Leading National Food Service Distributor to Expand Sales of Barfresh's Unique Frozen Beverage System in New U.S. Markets
BEVERLY HILLS, CA--(Marketwired - Apr 10, 2015) - Barfresh Food Group, Inc. (
Through this expanded partnership, Barfresh's unique line of blended smoothies, shakes and frappes will be sold in the states of Florida, Texas, Arizona, Mississippi and Alabama, as well as the Atlanta, San Francisco, Baltimore, Boston, New York, Philadelphia, and Chicago metropolitan areas beginning in Spring 2015. As with the previously announced rollout in California, target locations will include a wide range of venues, including quick service restaurants, casinos, schools, amusement parks and hospitals. Barfresh has also recently expanded its sales team throughout the country in cities including Miami, San Antonio, New Orleans, Dallas, Atlanta, and Phoenix to help drive sales and build brand awareness across the country.
"We are very excited about the strong response to our products from a wide range of venues throughout California during the first phase of the Smoothie, Inc. partnership. We look forward to greatly expanding our distribution relationship during stage two of this exclusive distribution partnership. In the initial phase, we were encouraged by strong interest from a number of key geographic regions, including Florida and Texas," noted Riccardo Delle Coste, President and CEO of Barfresh. "In only three months of selling with this distribution partner, we have amassed new accounts and received consistently positive feedback on the sell-through of our products at a wide range of venues. We expect our complete line of blended beverages to continue to gain market share as we expand into new geographies throughout the U.S."
Barfresh's proprietary system uses controlled, pre-packaged portions to deliver freshly made, frozen beverages that have no artificial ingredients, are quick, cost-efficient and do not require significant equipment or space to produce. Unlike traditional methods, the all-in-one blended beverage packs have everything needed to produce a flavorful, fresh smoothie, shake or frappe including ice, resulting in virtually no waste and allows for simple, low-cost inventory management.
About Barfresh Food Group
Barfresh Food Group, Inc. (
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