In Partnership With Major Nationwide Food Service Distributor, Barfresh Realizes Strong Product Adoption at Restaurants, Schools, Hospitals, Casinos and Hotels
DENVER, CO--(Marketwired - Nov 19, 2014) - Barfresh Food Group, Inc. (
Customer venues range from restaurants and cafés, to schools, hospitals, casinos and hotels, with all signing up as ongoing customers with weekly deliveries of Barfresh's unique line of Smoo® ready-to-blend frozen beverages. Initial orders include various flavors and combinations of Smoo smoothies, shakes and frappes, with purchases from each of these newly acquired customers ranging from 25 to 360 Smoo packs per week. Deliveries through the company's food service distribution partner have already commenced.
These new accounts were generated over the course of 15 selling days, focused on a single distribution region in Central California. Barfresh expects the roll out of its complete line of Smoo beverages to the remaining 6 partner distribution centers in California by January 2015. The company will provide updates on its progress as it continues to launch across all 74 branches nationwide by summer 2015.
"This early success reflects the powerful appeal of our Smoo product line and the unique solution it brings to food service," said Riccardo Delle Coste, president and CEO of Barfresh. "It demonstrates our unique value proposition to not only quick service and casual restaurants, but also any brick-and-mortar establishment looking to offer high-margin frozen blended beverages -- even schools and hospitals. The pent-up demand for an innovative product offering like ours is reflected in our high closing sale rate, providing an exciting outlook for the nationwide rollout to other partner distribution centers across the country."
Barfresh's proprietary Smoo system uses controlled, pre-packaged portions to deliver freshly made, all natural, frozen beverages that are quick, cost efficient and do not require significant equipment or space to produce. Unlike traditional methods, the all-in-one Smoo packs include everything needed to produce a flavorful, fresh smoothie, even the ice. This results in virtually no waste and allows for simple, low-cost inventory management.
About Barfresh Food Group
Barfresh Food Group, Inc. (
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